2383 - Exploring the Future of Digital Advertising Through AI, Strategy, and Human Creativity with Metadata’s Lisa Sharapata

Josh Elledge

Published on: 13/03/2026

In this episode, Josh Elledge interviews Lisa Sharapata, CMO of Metadata, an AI-driven digital advertising platform. Lisa shares her personal interests, like water ink painting, before discussing how Metadata’s AI agents automate and optimize ad campaigns, freeing marketers to focus on strategy and creativity. They explore the evolving role of AI in marketing, the importance of human oversight, and trends such as entity optimization and multi-channel brand presence. Lisa outlines Metadata’s ideal clients and highlights the platform’s creative AI tools, emphasizing the future of flexible, data-driven advertising.